It's Gak Gak Gak.

Gak is a type of kid’s putty similar to Gooze or Play-Doh, but grew to be an unexpected meme after a clustering of multiple ads on The Hub at the airing of Season 3 on November 10, 2012 and was spammed everywhere within a matter of 24 hours. However, the product itself had actually been released back in 1992. Now, it’s more associated with My Little Pony on the internet.


Gak was actually only reproduced recently, and apparently, this is its longest spanning popularity yet. The Gak formula was remanufactured and licensed by Nickelodeon and commercialized under the slogan, “Gak is Back,” and commercials aired on Nickelodeon, Cartoon Network, and most notably on the Hub in late 2012.


Meghan McCarthy on Gak.

Short-Lived Popularity

On November 10th came the premiere of Season 3’s two-part episode, The Crystal Empire. The airing of the premiere quickly attracted over 6000 attendees on Bronystate (and capped the guest limit in the entire IRC server Ponychat), 4000 viewers on Haxmega’s livestream, a couple thousand on XyroTR1’s HD stream and hundreds of thousands of viewers actually watching it on TV, and of course, they were quick to notice the majority of commercials being Gak ads and began discussing it everywhere. People began complaining in the chat that King Sombra had less onscreen airtime than the commercial itself. At one point, a whole commercial break at its entirety was a whole cacophony of Gak commercials. By then, Gak appeared first spammed on Ponychat, then posted on Ponychan’s /oat/ board and 4chan’s /mlp/ board, then Equestria Daily, then was posted on major media outlets where memes commonly become popularized, such as reddit.

MLP FiM - Chat Reactions to "The Crystal Empire"43:23

MLP FiM - Chat Reactions to "The Crystal Empire"


Bronystate mods countering the Gak spam.

By the end of the night, Gak had already started trending in fan labor and was posted on media outlets such as Derpibooru and eventually grew to be one of the fastest life cycles of a meme in the history of memes. In attempt to counter the spam on Ponychat, the mods eventually made “Gak” banned text into the chatroom after many fruitless attempts to ban people manually. BUT WAIT, THERE’S MORE! The mods customized the auto ban message to display upon ban, “Talk of gak, that’s a paddlin,” a Simpsons meme that once was popularized on Ponychan’s /oat/ board.
Wasn't that fast? i worked extra hard to make the poll for you! This week's Pinkie Poll is brought by GAK. GAK GAK GAK.

Moony !ALoveyoutM

, Pinkie Poll 11/10/12

Gak can occasionally still be found in greentext stories on 4chan and referenced in animations on Youtube every once in a while.


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