Gak was actually only reproduced recently, and apparently, this is its longest spanning popularity yet. The Gak formula was remanufactured and licensed by Nickelodeon and commercialized under the slogan, “Gak is Back,” and commercials aired on Nickelodeon, Cartoon Network, and most notably on the Hub in late 2012.
On November 10th came the premiere of Season 3’s two-part episode, The Crystal Empire. The airing of the premiere quickly attracted over 6000 attendees on Bronystate (and capped the guest limit in the entire IRC server Ponychat), 4000 viewers on Haxmega’s livestream, a couple thousand on XyroTR1’s HD stream and hundreds of thousands of viewers actually watching it on TV, and of course, they were quick to notice the majority of commercials being Gak ads and began discussing it everywhere. People began complaining in the chat that King Sombra had less onscreen airtime than the commercial itself. At one point, a whole commercial break at its entirety was a whole cacophony of Gak commercials. By then, Gak appeared first spammed on Ponychat, then posted on Ponychan’s /oat/ board and 4chan’s /mlp/ board, then Equestria Daily, then was posted on major media outlets where memes commonly become popularized, such as reddit.
|“||Wasn't that fast? i worked extra hard to make the poll for you! This week's Pinkie Poll is brought by GAK. GAK GAK GAK.||”|
Moony !ALoveyoutM, Pinkie Poll 11/10/12
Gak can occasionally still be found in greentext stories on 4chan and referenced in animations on Youtube every once in a while.